Oosterhout – The Serbian printing concern, Grafoprodukt, has decided to place a new order with the Dutch specialist in optical measurement and control systems for the printing industry, Q.I. Press Controls (QIPC). Grafoprodukt is to install QIPC’s mRC-3D system for colour register and cut-off control on its Heidelberg Web 16 printing press. It’s not the first time the Serbian printers have come calling: “The previous QIPC system we’ve been using for ten years on another press has more than earned its spurs. We’re counting on the new system to give us the same kind of performance.”

Positive experiences

Grafoprodukt’s printing plant is based in Novi Sad, in the north of Serbia. The company was founded in 1985 by Nebojsa Radjenovic and is currently run by his two sons. The business, which has a workforce of 70 or so employees, prints mainly for the Serbian market, both magazines as well as commercial print. It was back in 2007 that Grafoprodukt ordered its first automation system from QIPC. “Our experiences of working with QIPC have been more than positive,” says Grafoprodukt’s technical director Goran Radjenovic when asked about the new order. “The previous system, on our Solna C96 printing press, has more than earned its spurs over the last ten years. Downtime has been kept to a minimum, for example. And because we work with frequent production runs, we have managed to achieve enormous reductions in waste. What’s more, the quality of the print has improved considerably.”

Same performance

The performance of the previous QIPC system convinced Grafoprodukt to place its trust once again in the Netherlands-based company. “The level of satisfaction in the previous system was a major reason for them to decide on upgrading their Heidelberg Web 16 press with our equipment,” explains Erwin van Rossem, head of sales at QIPC. The mRC-3D system now being installed consists of two cameras for colour register and one for cut-off control. “We’re counting on the same kind of performance from the new system,” explains Goran Radjenovic. “And with larger reductions in waste,” he adds.

Serbian reference

Whereas the order of the mRC-3D system offers Grafoprodukt the prospect of major reductions in waste and improvements in printing quality, QIPC has bagged another key reference, this time in Serbia. “This will help increase QIPC’s market share,” enthuses Erwin van Rossem. “It’s great to hear that Grafoprodukt is so pleased with our system and has decided to give us this boost in confidence. The performance our new system gives and the service we offer will certainly repay this confidence.” As far as the latter is concerned, Goran Radjenovic has no doubts whatsoever. “The support staff at QIPC have always been extremely helpful. They are highly flexible and only to happy to step in when needed. I’m confident that this will be the case in the future too.”