Free WhatTheyThink webinar, sponsored by GMC Software, discussed the benefits and challenges of omni-channel communications

WhatTheyThink today reported that nearly 200 industry professionals registered to attend a free printing industry educational webinar, Getting in the Omni-Channel Game. The session was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured three panelists who have been successful at delivering omni-channel communications programs to clients while also maintaining print volumes. 

The webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“It was a pleasure to hear from these three talented experts,” said Sherburne. “They are on the front lines of omni-channel communications, both operationally and as technology evangelists and had fabulous insight to share. They have also been kind enough to share contact information (available at the end of the webinar) in case our members wish to follow up with them, and we appreciate that.”

Sherburne was joined by:

• Tim Cooper, Chief Architect at Harland Clarke.  Tim has more than 35 years of senior IT management experience with additional responsibilities in design and architecture.  He has designed and implemented an automated document factory that is in production at one of the nation’s largest service bureaus and workflow systems that manage the “built to order” manufacturing process for CAD/CAM desktop workstations, among other achievements.
• Kevin Neal, Data Processing Manager, Curtis 1000. Kevin has been in the business of variable data programming and multi-channel marketing since 2002 and the direct mail programming team leader at Curtis 1000 since 2009. From campaign strategy and creative design through production, execution and response management, Curtis 1000 combines individually tailored print and electronic communications into a multi-channel strategy that effectively engages target audiences. 
• Anil Kapoor, CTO, Strategic Content Imaging.  Anil Kapoor is currently the CTO at Strategic Content Imaging group of companies. In this role, Anil is leading their technology teams and partners to meet their goals of increased automation and system integrations, developing a world-class portal for client interactions, and further bolstering their solutions for the different industries SCI serves. Anil has over 20 years of experience in technical operations and utilizes this experience in pioneering the implementation of web based high speed personalized commercial digital printing

“We are pleased that GMC Software sponsored this important webinar, allowing us to make it available to our audience at no charge,” said Eric Vessels, President, WhatTheyThink. “Being informed about omni-channel communications is important to every printing business today, even if they are not yet providing those services. This session provided some great insights that will benefit printing businesses on multiple levels.”

About GMC Software

GMC Software helps companies communicate with their customers and employees. GMC Software empowers organizations to create stronger engagements with timely and relevant communications. A Neopost Digital Company, GMC Software provides the means for business users to develop contextual, highly individualized communications across all channels that span the entire customer journey. A leader in customer communications, GMC Software supports thousands of clients and partners in banking, insurance, healthcare and service providers around the world.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.