Wheaton IL - Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that Parksons Graphics, based in Western India, is leveraging Aleyant Pressero web-to-print to streamline its business processes and make it easier for customers to do business with the company. Parksons began life as a producer of playing cards. Today, the company has three facilities with 250 employees and produces books, commercial print, tags & labels, digital print and playing cards.

“When we first introduced digital print into our production platform in 2012,” said Animesh Kejriwal, Director, “we realized we needed to make some changes to our operation in order to be able to more profitably handle the shorter run digital work and to make it easier for customers to place orders online. After due diligence, we selected Aleyant Pressero because we found it was very easy to use and affordable. The fact that it was a cloud-based solution was critical, and we also liked the fact that it could be integrated with HP SmartStream to better connect our HP Indigo 5600 into an end-to-end workflow for online orders.”

Parksons has been able to achieve its objective of profitably handling shorter run digital work, and has also found a role for Pressero in its commercial print operation, giving customers a clean and easy way to centralize ordering and manage inventory. Kejriwal cites visiting cards as an example of the efficiencies Pressero has brought to the table. “Visiting cards used to be ordered using Excel spreadsheets, and the process had a lot of opportunity for error,” he explained. “In addition, approval times were long and it was hard to track orders through the system. Now those orders are placed through Pressero, approved at time of order placement by the customer and passed through the rest of the workflow including our homegrown MIS, with no errors. Pressero’s API allowed us to automatically create an MIS job ticket. All of this eliminates a significant amount of manual intervention and has made us, and our customers, much more efficient.”

Kejriwal also used Pressero to help a customer that was having difficulty managing price lists. Kejriwal stated, “In India, taxes vary in different regions and adjusting prices to comply with the appropriate regional taxation was a manual process. With Pressero, we can handle all of that automatically. Users simply select their state, and the taxation tables we built in do the rest. This customer operates in 10 states and has 20 products with two or three variations on each product. They also maintain about 400 artwork items. Updating and managing changes was a nightmare. Now that we have moved everything into Pressero, it is a breeze!”

Today, the company has 20 customers set up with branded sites on Pressero. Work coming through Pressero represents about 25% of all digital jobs, and 10% of the company’s work overall. Kejriwal sees a bright future for Pressero in the Parksons operation with a great deal of opportunity to expand its use to other customers and prospects.

Pressero Web-to-Print and eCommerce

Aleyant Pressero™ is an affordable and easy-to-use cloud-based B2B or B2C online storefront solution that can quickly and easily be customized to individual client needs. This includes ‘mobile-first’ design for branded sites to ensure proper display regardless of the viewing device being used. Pressero can be enhanced with the addition of Aleyant eDocBuilder™, a web-based variable data publishing system built specifically to easily integrate into Aleyant or third-party web-to-print or MIS solutions features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. Aleyant’s Automated Workflow Integrator™ (AWI) uses a rules-based approach to automate such processes as file renaming, unzipping zipped files, or sending files and metadata directly to a RIP for processing, eliminating multiple steps in the workflow. 

Aleyant PrintJobManager is a Zapier-compatible cloud-based print job management solution that includes a fast means of generating market-driven pricing, job management, inventory control, planning and estimating across a variety of production technologies and applications. 

Print operations can also be enhanced by using Aleyant tFLOW (formerly Tucanna tFLOW), a powerful digital and large format automation workflow solution that is already integrated into the Aleyant ecosystem. tFLOW simplifies difficult file management tasks and processes to optimize efficiency and production throughput. In addition, tFLOW allows customers, sales representatives, prepress operators and production teams to collaborate in real-time 24/7 with total visibility, eliminating lengthy email chains, text messages and calls that cause missed deadlines and costly mistakes and delays.

For additional information about Aleyant offerings, please visit www.Aleyant.com or call +1.630.929.0104.