Company to present on how re-evaluating color processes and quality control can help package printers improve quality and grow their businesses

GRAND RAPIDS, MI – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced it is a Platinum Sponsor at FTA Forum & INFO*FLEX 2017, May 1-2, 2017, in Phoenix AZ. In booth 420, X-Rite color experts will demonstrate how the latest color management solutions help printers and packaging converters expand their print production capacity and improve productivity while meeting brand requirements and driving new business.  At the show, X-Rite will also be presenting two sessions on how controlling color can help printers grow their flexographic businesses and drive more profitable performance.

“In order to manage the complexity of today’s packaging demands, from new flexible materials to supplier expansion and more, converters are re-evaluating the way they operate,” said Cindy Cooperman, Global Director of Packaging & Brand, X-Rite. “Attendees visiting the X-Rite booth will learn how to take the guesswork out of color achievability and how to streamline production results in order to scale operations. By rethinking how converters approach color, they can improve packaging quality and production efficiencies and bring these technology advancements to their clients instead of waiting for the next request.”

The X-Rite booth will feature Inspiration Zones that take visitors through each step of a typical packaging production workflow, from color specification and premedia, to ink formulation, to production and quality control. Products to be showcased include:

• ColorCert Suite, a real-time color and print quality process control and reporting suite of tools, used by consumer packaged goods companies and packaging print converters to simplify color specification and verification across a diverse network of stakeholders. It provides all supply chain participants with a transparent, fair and real-time evaluation of print and color quality results, allowing them to shift from a subjective to analytical workflow to collaboratively improve results.
• PantoneLIVE™, a cloud-based solution for digitally communicating color that gives everyone in the supply chain access to accurate digital color standards for a wide variety of materials and printing processes. With new color libraries that support gravure to help match color on popular metallized flexible packaging and label materials, PantoneLIVE ensures brands and packaging designers are working with the same digital color data as ink manufacturers, prepress, converters and printers.
• X-Rite eXact™ Xp, a new option in the company’s award-winning eXact handheld spectrophotometer platform designed to accurately and consistently measure color on flexible film materials, including lamination materials and base structures. eXact Xp is becoming the spectrophotometer of choice in North America, where it meets the majority of converter color measurement needs in both commercial print and packaging, including film and other substrates.
• InkFormulation Software Version 6.3, the industry-leading solution for ink color recipe creation, storage, approval and retrieval for offset, flexographic, gravure and screen-printing inks.

Sessions Highlight Color Quality Control

X-Rite is presenteng two sessions on how effective color communications can help printers grow their flexographic businesses and create efficiencies. Sessions include:

Set, Score, Evaluate: Color Results Simplified

When: Monday, May 1^st from 10:30 am – 12:30 pm

Speaker: Brian Ashe, Solutions Architect, X-Rite

Session Description: Are the terms dot gain, density, or delta E mysterious to your customers? As a printer, do you have difficulty explaining your metrics to your customers? It’s not easy to evaluate printing results, but sometimes it’s very easy to just know the color is wrong. Learn about the finer points of building a score card strategy for color in brand packaging production. Witness step-by-step a streamlined system that takes complex analysis and boils it down to a single number. The best part is that it is immediate and actionable, before the moment of truth on the shelf!

Color in Packaging: When More of the Same Isn’t Good Enough

When: Monday, May 1^st from 2:10 - 2:30 pm

Speaker: Mark Gundlach, Solutions Architect, X-Rite Pantone

Session Description: Are you constantly challenged to improve processes and efficiencies in the face of unrelenting pressure to compress manufacturing time? Are consumer purchasing trends further compounding the pressure as brands look to you not only for improved results and faster execution, but also for innovation? In this session attendees hear insights on color solutions, industry standards and best practices that can help enhance productivity, turn-around times, and packaging quality.

To book an appointment with an X-Rite color expert at INFO*FLEX visit  http://www.xrite.com/learning/tradeshows-events/fta-infoflex-2017