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Avery Dennison Launches New Supreme Wrapping Films at ISA Sign Expo

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions announced today the expansion of its Supreme Wrapping Film portfolio with the addition of eight colors in a satin finish and a gloss finish option for the existing ColorFlow series. Additionally, Lightning Ridge, a new iridescent color that shifts from green to purple, joins the ColorFlow™ Series. Avery Dennison will feature all of the new products in Las Vegas at the ISA Sign Expo in Booth 4380 on April 20-22.

Eight colors of Supreme Wrapping Film are now available with a satin finish option, introducing: Satin Orange, Satin Yellow, Satin Grass Green, Satin Light Blue, Satin Dark Blue, Satin Metallic Purple, Satin Silver and Satin Gray. These films are available in North America only.

Each film in the ColorFlow Series will see the addition of a gloss finish option. Now, installers can choose between satin and gloss finishes for Rising Sun (Red/Gold), Urban Jungle (Silver/Green), Roaring Thunder (Blue/Red), Fresh Spring (Gold/Silver), Rushing Riptide (Cyan/Purple) and the newest iridescent color, Lightning Ridge (Green/Purple).

“We’re excited to unveil new finish options in the Supreme Wrapping Film portfolio, with the same positioning, long term removability and bubble-free application features that have made these films so popular with installers,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions North America. “These new finishes are inspired by the needs and wants of our customers and their amazing work.”

“The new gloss version of the ColorFlow films and the addition of the Lightning Ridge color, takes the original satin finish to another dimension,” Justin Pate of The Wrap Institute said. “A vehicle wrapped in any of the ColorFlow films changes to four to five colors depending on the angle you look at the car; it’s like the client gets five wraps for the price of one."

The notable qualities of the Supreme Wrapping Film portfolio, which boasts over 100 colors and finishes for car wraps, hold true across all finishes. Each film in the portfolio is easy and quick to install providing installation efficiencies for color change wraps.

For a closer look at the new products, visit Avery Dennison in Booth 4380 at the ISA Sign Expo in Las Vegas on April 20-22. Samples of Avery Dennison Supreme Wrapping Film are available from Avery Dennison representatives or vinyl distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area. ColorFlow and new Satin films are available in 60” x 25 yard rolls, more information is available at graphics.averydennison.com/colorflow.

For details on Avery Dennison products, designers, printers and installers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.