New Project Shares Powerful Industry Marketing Techniques, Beginning with Higher Education 

BOSTON - Sappi North America, a leading producer and global supplier of diversified paper and packaging products, has launched the first installment of its new Verticals educational series: The Marketing of Higher Education. Focused on the marketing approaches used by colleges and universities in the United States, the printed book on Sappi’s Opus paper provides research and actionable advice for attracting the nation’s top prospective students in a stunning printed format.  

The Verticals series will look at individual vertical markets serviced by Sappi North America and examine the unique challenges, traditions and idiosyncrasies each faces when communicating with its target audience.

“We take great pleasure in creating educational resources for the paper industry as a whole, and the different industries we serve. Following the success of Sappi’s Standard series, we wanted to create something equally impactful for our customers,” said Patti Groh, Director of Marketing Communications, Sappi North America. “The higher education industry has a tough job – they have a limited amount of time and space to reach potential students, as well as their parents, in meaningful ways. Our research and expertise provides a roadmap to the future of cross-channel marketing, direct mail and more.”

The Marketing of Higher Education provides valuable insight into the industry with statistics and data. For example, the U.S. has nearly 5,000 institutions of higher education¹ and private four-year colleges spend an average of $2,232 on marketing per new student². It then leverages the data to showcase various ways to distribute the right messages to the right people efficiently and effectively. Finally, the guide busts common myths surrounding the marketing space.

To receive your copy of Verticals: The Marketing of Higher Education, request a sample here:https://www.sappi.com/marketing-higher-education or speak with your local Sappi salesperson.