Mentor, Ohio – Avery Dennison Graphics Solutions announced today the launch of a new PVC-free digitally printable film, MPI 3901. Avery Dennison MPI 3901 Promotional Film does not sacrifice color pop, printability or performance in order to be cost-effective for point-of-purchase advertising.

“We are excited to introduce MPI 3901, a film that is both cost-effective and PVC-free,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions North America. “With this product, printers and installers will also get exceptional digital print quality on latex and UV, without a need for an overlaminate.”

The new promotional film is manufactured using PVC and phthalate-free film technology and a solvent-free adhesive. It contains no PVCs or monomeric plasticizers, eliminating any halogen related disposal concerns.

MPI 3901 has a clear, removable adhesive to provide the right amount of adhesion, with quick, easy removal. This film is compatible with both latex and UV ink printers. Common applications are wall murals, retail, tradeshow exhibits and outdoor signage.

Key features of the Avery Dennison MPI 3901 film include:

• PVC-free to assist with meeting corporate sustainability goals to eliminate or reduce the use of PVC

• Exceptional digital print quality on Latex and UV

• No need for overlaminate

• A clear, removable adhesive

“Having a more cost-effective product that works for multiple applications without shrinking, combined with being PVC-free, will be a great solution. I think this is a winner!” said Sandra Ondas of ND Graphics.