Discusses how designers can ensure that product designs are faithfully produced by improving design specificity.

GRAND RAPIDS, Mich. – X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, are pleased to announced that Ron Voigt, President will be presenting at FUSE 2017 in Miami, April 4-7, at Eden Roc. FUSE Miami brings together the best in branding and design to explore the strategies needed for success in a changing business landscape. Voigt will be discussing how improved specificity can help designers bring their creative visions to life and ensure that final products are accurately produced.

“I’m thrilled to be speaking at FUSE for the first time,” says Voigt. “My hope is that attendees walk away from my session with a renewed sense of empowerment over their own processes. The tools are all there. It’s just a matter of knowing how to use them. I was inspired to present on this topic because I often notice how misconceptions about specificity can cause great ideas to drift or get diluted. I want to help attendees avoid these pitfalls and be ready to more effectively execute their creative visions.”

Presentation Details

Title: The Counterintuitive Magic of Specificity

Description: For designers, ensuring that a creative vision comes to life as originally imagined can be a challenge. Learn how getting specific early on helps you generate momentum, accelerate time to market, maximizes your creativity, and gives you confidence that your design vision will be faithfully produced…the first time and every time.

Day: Tuesday, April 4 at 12:35 pm - 1:15 pm