Wide Format: Using Data to Increase Profit and Create Opportunity

Lutz, FL - Xplor International, the worldwide electronic document systems association, today announced that they will be hosting an educational session, targeted to wide format printers, at the upcoming International SIGN EXPO 2017 being held in Las Vegas April 19-22, 2017. 

The session titled, “Wide Format: Using Data to Increase Profit and Create Opportunity” will focus on the opportunity for wide format printers to grow their market by using data-driven design techniques used by transaction printers and direct mailers. The session, presented by Pat McGrew, M-EDP, CMP of InfoTrends, a division of Keypoint Intelligence, and sponsored by Xplor International, will focus on how to apply the use of data to the sign, graphics, and visual communications industry. 

“We are excited about working with the International Sign Association in Las Vegas this year. They are great people to work with and I believe Pat’s presentation will present new opportunities for the wide format industry.”, says Skip Henk, President and CEO of Xplor International, “Beyond Las Vegas, we are collaborating on ways ISA and Xplor can work together as we both see a great deal of opportunity.”

Pat McGrew, M-EDP is the Director of Production Workflow Services at InfoTrends, a division of Keypoint Intelligence. She has an extensive background in data-driven customer communication and production printing with offset, inkjet and toner. Ms. McGrew is the co-author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, writer in the industry trade press, and a frequent speaker at industry events around the world.