WhatTheyThink today announced the launch of a new podcast series hosted by Contributing Editor Jennifer Matt. The long-form podcast series called Conversations on Print is an interview format discussing the evolution of the print industry in the digital world.

The print industry continues to transition to its new role in a digital world. In this podcast series, we explore how all parts of the industry are being forced to evolve to this new reality. Long-form conversations provide a perfect medium to gain a better understanding of both the forces behind the changes and the strategies needed to remain relevant.

“In the age of 2-minute videos and tweets, we don't get past the surface of many important conversations. Long-form audio allows us to dig deeper into complex topics and stories while giving the listener the freedom to listen on the go without being tied down staring at another screen,” Matt said. “There is too much selling and not enough learning during this critical transition period in the print industry. We are not going to sell our way out of this; the printers who are thriving are learning their way through it. In this podcast, I give you more than a headline or a summary. It's the whole background story including potential strategies for navigating this transition that you can put to work right away.”

The podcast can be accessed at

http://whattheythink.com/podcasts/

Subscribe on iTunes at

https://itunes.apple.com/us/podcast/conversations-on-print/id1215037658

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.