As the leading UK independent supplier of wide-format and superwide-format printers, cutters and consumables, CMYUK has now been appointed as official UK distributor for Ritrama’s ever-expanding range of self-adhesive materials. This announcement marks another important move by both companies as they increase their impact on the digital printing segment, in-line with the demand for new and innovative applications and opportunities for end-users.

“CMYUK is exactly the type of dynamic and forward-thinking company that we need to work with in order to achieve our expansion goals. With excellent staff, knowledge and support, the company’s eye-catching marketing and on-line services and application videos make it the ideal match for Ritrama,” states Lee Ward, Sales Director at Ritrama. “This distribution agreement enables us to promote through the new channel our existing and new ranges being developed, such as Deco-Wall and Hi-Grip’s vinyls, plus our vast series of sign and digital material that are all manufactured with high-end technology and innovation.”

CMYUK’s approach and strategy to market has seen its customer base rise exponentially. The addition of Ritrama now enables greater reach into new areas across the display and sign-making segments. Extended and existing products across the portfolio will be showcased throughout 2017, backed up by on-line and live examples of applications and innovative end uses.

As part of the distribution agreement, CMYUK is fully conversant with HP’s Latex certifications for Ritrama products to ensure that all new and existing customers are able to benefit from full compliance and responsible management criteria. This removes any queries and questions that can arise when working with interior and exterior materials across all environments.

“We’re delighted to become a Ritrama distributor and know this will be a very strong relationship. This is a key addition for CMYUK during 2017 as we continue to augment our material and hardware businesses,” emphasises Michael Crook, Commercial Director, CMYUK Consumables Division. “The appointment brings important benefits to the market in the way technologies can be used, and gives our customer base added confidence when working with new applications. Ritrama’s new materials include those being developed now, plus its established product portfolio, and they match exactly the criteria CMYUK needs for its ongoing growth plans.”