Company to showcase Geomarketing solutions that add value to print 

BRAUNSCHWEIG, Germany - locr GmbH (www.locr.com) is proud to announce its sponsorship of the upcoming Dscoop Phoenix, Imagine Conference being held March 1–4, 2017, in Phoenix, Arizona. This annual HP Graphics Solutions community event is dedicated to showcasing multiple ways of incorporating print into a successful marketing program. As a partner of Dscoop Phoenix, locr will participate in that discussion by demonstrating how location-based services such as geographic segmentation and personalized maps can significantly improve direct marketing campaigns.

For more than ten years, members of the HP Graphic Solutions community have gathered for this annual event. Dscoop has grown in size and attendance and remains the premier event for fostering interaction and connection among its members, thought leaders, and partners to advance Dscoop’s goal of innovating print and testing the limits of what print and physical communication can accomplish. 

From booth #1222, locr will be showcasing solutions that enable providers of all kinds to add value to the printed communications they produce for their clients. These solutions include:

• Personalized Maps: locr’s personalized mapsgive print and marketing service providers an easy way to add compelling, unique images to their campaigns. These maps can provide a range of information including the best route for a customer to take from his or her home to the location of a business or event.  
• locr GEOanalytics: locr GEOanalytics ensures that direct mail campaigns reach the right prospects in the right locations. GEOanalytics compares mailing lists to the locations of businesses and events in order to narrow the lists down. With GEOanalytics, marketers can target specific prospects in the exactgeographic locations they want to reach.
• locr GEOservices: locr GEOservices provide valuable location data that marketers can include in their direct mail campaigns. GEOservices can assign the travel times and distances from recipients’ addresses to the address of a business and provide personalized turn-by-turn directions from recipients’ locations to the location of a business or event destination. 

Used together or alone, these services enable print and marketing service providers to improve engagement with their printed communications.

Randy Hardy, US representative for locr, says, “Dscoop is known for providing print and marketing service providers with the inspiration they need to try new ideas and solutions that add value to their businesses. That’s why locr is so enthusiastic to be part of this event. Our solutions give these providers a way to leverage one of the biggest value propositions a business has: location. We look forward to showing the Dscoop community the positive impact location can make on their next direct mail campaign.”