GRAND RAPIDS, Michigan – August 6, 2008 – X-Rite, Incorporated – Pantone and the color experts at X-Rite Color Services today announced the fall schedule of the company's highly popular seminar "Color Control Freak". With a popular spring series completed, X-Rite's Color Control Freak 08 will again offer attendees an in-depth understanding of color, its value in the design process, and techniques for proper reproduction.

Sponsored by Pantone, HP, Eizo and X-Rite, this one-day interactive seminar equips design professionals with the latest color knowledge and tools, exposing a new level of design freedom. Industry experts will teach attendees basics in color trends and psychology as well as how to collect, build and specify color that remains consistent from screen to print. "Accurately capturing the desired color, and then reproducing it faithfully and consistently across communications in multiple media is imperative for maintaining the integrity of the design project." said Richard Herbert, Executive Vice President of Pantone, Inc.

Here is what our "Color Freaks" said about their experience:

"Where do I start? Today's seminar filled the gaps in my color workflow!! From profiles to calibration. It is all a lot more clear!" Christopher Vaughn, Vaughgo Photography and Design

"X-Rite is right on with its Color Control Freak training. I received so much valuable information that at first it appeared to be overwhelming but I also received a CD that I can reference again and again to ensure that my prepress work will ensue the desired printed product. I can't wait to see how my projects look!" Bridget Gurtowsky, Gurtowsky Graphics LLC

"Knowledgeable, engaging, real world practice. The presenter gave great insights, reviews and kept on track. Fun. Positive." Brad Elledge, Nosco


Color Trends, Color Psychology and the 2008 Color of the Year
Participants will walk through a study of color psychology, emerging trends and the 2008 color of the year. Attendees will learn tips and techniques for coaching their clients through their client's color preferences, ensuring better communication of their message.

Collect, Build, Share and Control Your Color
Using a best practices approach, this educational session will show attendees how to control color in the design process using the latest technology and tools including advanced instrumentation, software and applications specifically designed for color selection and sharing.

Topics Covered
• Experience the latest color trends in design and fashion
• Understand the psychology behind color to maximize your design's impact
• Use palette-building software tools to select and build reproducible color palettes
• Work with different color systems (RGB, CMYK and spot colors)
• Better screen to print color matching
• Use monitor calibration to improve color editing of both created and captured graphics
• Use in-house printers for accurate prints and proofs
• Color management setup in Adobe CS2 and CS3

Registration & Details
For $295, attendees receive a full day (9:00 a.m. – 5:00 p.m.) of seminar instruction, live demonstrations, lunch and a host of giveaways. Attendees will take home X-Rite's new "Color Management for Creatives" eLearning DVD, a seminar reference CD, a presentation booklet and the exclusive "Need to Know: Color" manual.

Plus, new to 2008, attendees will receive the Color Control Freak Discount Book with valuable discounts from sponsoring companies of this seminar.

For the complete agenda and online registration, visit www.xrite.com/colorcontrol08 or call 888.439.4403 to register by phone.

Dates & Locations
New York – September 24
Boston – October 9
Atlanta – October 15
Chicago – October 22
San Diego – October 29
Los Angeles – November 5
Washington DC – November 12
San Francisco – November 19