(August 06, 2008) SAN LUIS OBISPO -- Cal Poly's Graphic Communication Institute (GrCI) and SustainCommWorld announce the Second Annual The Business of Green Media Conference to take place on January 22, 2009 at the Cal Poly Performing Arts Center. This conference will continue to focus on green sustainable media and its relationship to the graphic arts industry, its providers and consumers.

The program will cover issues of energy conservation and help attendees determine how well their company is doing and how to improve with regard to sustainability practices while maintaining profitability. Attendees will learn about achieving profitability while reducing energy consumption and waste.

With the increasing pressure from government regulatory agencies--local, statewide, and federal to exercise sustainable practices, companies are being held accountable. This conference will address government regulations and expectations, and provide advice on compliance. Finally, the conference will address various ways to achieve sustainability certifications and what such certifications mean in the way of marketing advantages.

Harvey Levenson Quote

According to Harvey Levenson, head of Cal Poly's Graphic Communication Department, "The response to last year's conference was so positive, and the issue of sustainability has received increased importance since last year, that we expect the 2009 conference to be much larger in attendance and corporate sponsorships. Of great importance to the business community, are customer expectations. Today's clients of the graphic arts industry want to only deal with companies addressing sustainability in the areas of recycling, carbon footprints, global warming, and related concerns. The conference will cover the expectations of customer and how to meet them.

"Sustainability has become a bottom-line issue demanded by industrial customers and ultimate consumers. Our industry is expected to meet government regulations and customer expectations, but to do it profitably. This conference with help achieve this," said Levenson.

Conference Program Overview

The conference program has been developed to include new and emerging issues with a keynote address on "The sustainability shakeout and what it will mean to you;" "Carbon Footprinting and the Life Cycle Analysis of Print and Digital Media;" "Sustainability Dashboards, Environmental Management Systems, and Lean Green Media;" "Green Certifications, Green Power, Chain of Custody and EcoLabels;" "Sustainability Reporting and Sustainable Business Practices;" "Marketing of Sustainable Print Solutions," and, "What Lies Ahead on the Horizon."

This one-day event will be packed with industry leaders telling how they are successfully meeting these objectives through groups discussions and special topic breakouts. The conference will be followed by a "Sustainability Banquet" at the Embassy Suites hotel in San Luis Obispo. A prominent banquet speaker will be announced.

The conference will open attendee registration October 6, 2008 at www.BusinessOfGreenMedia.com.