DENVER, CO – Quark Software will be onsite at IBM World of Watson in Las Vegas this week to showcase content automation. Content automation is a transformative new approach to content creation and management that extends the power of cognitive computing. To learn more about the convergence of content automation and cognitive computing visit Quark at IBM World of Watson in booth #831-1.

Cognitive computing systems, such as Watson, simulate human thought processes in order to solve problems without human assistance. These systems run by continuously mining and analyzing data. The challenge is that in many cases the data being mined lacks the depth of metadata – information about the content – necessary for cognitive computing systems to identify and relay the appropriate information.  

To solve this challenge cognitive computing systems, such as Watson, can integrate with content automation systems, such as Quark’s content automation platform, to create Smart Content. Smart Content enables the meaning and context of data to travel with the data from creation to delivery. It also enables the dynamic assembly and updating of content throughout its lifecycle so cognitive computing systems can identify and deliver the right content to the right device at the right time.

Quark and IBM are working together with joint customers to bring content automation to cognitive computing, for example in customer support organizations dealing with high volumes of inquiries that use cognitive computing to deliver intelligent and appropriate content to customers.