Label Art of California, a family-owned, award-winning converter providing high-quality custom labels and tags for the wine, food and beverage markets, purchased the HP Indigo WS6800 Digital Press to add print capacity to address a robust job pipeline, provide its customers faster turnarounds and reduce overhead costs.

Building on Label Art of California’s existing HP Indigo 4000 series Digital Presses and flexo technology, the HP Indigo WS6800 Digital Press will offer the company enhanced speed, advanced color management capabilities and increased ease of use. With the press, the company will be able to gain better imposition efficiency with a wider frame width, reduce substrate and operator costs and address jobs more economically.  The company currently runs jobs between 1,000 and 10,000 feet on its existing HP Indigo digital presses and anticipates being able to transition longer-run jobs from flexo to the HP Indigo WS6800.

“Demand for high-quality digital printing has exceeded our expectations, and now more than 50 percent of our jobs are printed digitally,” said Dan Masri, general manager, Label Art of California. “The new HP Indigo WS6800 Digital Press will allow us to continue that growth trajectory globally, offering our customers new high-quality variable data-driven application possibilities with HP Indigo ElectroInk Premium White as well as other specialty inks and new substrates.”