Mountain Lakes, New Jersey – Graphic Arts Advisors, LLC (GAA) is pleased to announce the sale of The RedShark Group to The Hibbert Group. GAA served as the exclusive advisor to RedShark on the transaction. Mitch Evans, GAA Director, commented that “in addition to RedShark’s customer base, the sale includes RedShark’s technology that provides easy-to-use and implement cloud-based content solutions that are customized to each individual client. The Hibbert Group, a premier integrated marketing solutions provider, will continue to serve RedShark’s customers.” 

The RedShark Group, headquartered in Danville, CA was originally spun-off from FatBrain.com, a subsidiary of Barnes & Noble that specialized in professional and technical titles for the corporate marketplace. Services include worldwide fulfillment and distribution of printed material, marketing campaign management, custom web-to-print e-commerce solutions, integrated fulfillment solutions and comprehensive print capabilities. The RedShark Group has been servicing a broad range of industries for over 15 years, including, consulting, financial, government and technology organizations. Greg Sharkey, president of The RedShark Group, stated “we have a longstanding relationship with The Hibbert Group who will continue to operate RedShark as it is today, so our customers can expect the same great service, flexibility and robust technology they have come to expect from The RedShark Group, but now just backed by a larger company with expanded service and capabilities - So a great win for our customers.”  

The Hibbert Group, headquartered in Trenton, NJ with locations throughout the United States is a leading integrated marketing solutions provider supporting the global marketing needs of Fortune 500 clients. Hibbert provides comprehensive technology solutions to drive the delivery of digital marketing programs, including web strategies, content personalization, creative design, multichannel marketing campaign execution, deliverability, reporting, and analytics. Tim Moonan, CEO of Hibbert, commented “we are pleased to strengthen our relationship with RedShark’s customers through this acquisition and look forward to building on the solid base that Greg has built.”