Orlando, Florida-based Xerographic Digital Printing, an innovative digital printing and finishing company specializing in general commercial printing and direct mail, purchased the B2-format HP Indigo 12000 Digital Press at Graph Expo 2016 to offer its customers faster turnarounds, larger-format applications with variable data printing and higher print quality.

Established 30 years ago as a walk-in copy shop catering to small businesses, Xerographic Digital Printing has evolved into Orlando’s largest digital print provider. The company’s HP Indigo 12000 Digital Press purchase is its latest cutting-edge technology investment to grow its business.

“Our business is on a steady growth trajectory, and we needed more digital printing power to keep up with demand and take our business to the next level,” said Keith Kemp, president, Xerographic Digital Printing. “As we considered various vendors, it was clear that HP offered the right technology, services and overall solution to meet our business needs, and with the HP Indigo 12000 Digital Press, we’ll be able to deliver the best print quality in our market.”

The company primarily serves the hospitality and tourism industries, capitalizing on its central location to many convention venues, and provides a wide variety of web-to-print and on-demand short-run printing solutions, including agendas, direct mail, posters, binders, Show Dailies and banners, among other large-format and general commercial printing applications. Enabled by the press’ 29-inch format, Xerographic Digital Printing will be able to produce nearly any commercial printing application on a wider range of substrates, further adding to the company’s ability to say “Yes!” to the most demanding jobs. The company is planning to leverage the press to enter new markets, such as marketing and advertising, as well as service its existing clients even better. The press will be installed immediately following Graph Expo in early October 2016.