Wake Forest, NC - Professor Chris Bondy of RIT, Wayne Peterson of the Black Canyon Consulting Group, and industry consultant and author Dr. Joe Webb have incorporated a new non-profit education entity, UnSquaring the Wheel Corporation. The non-profit will create executive education programs for print and graphic services owners and their leadership teams. This strategic training is built on the business assessment and alignment approaches described in the book “UnSquaring the Wheel.”

The trio developed the program to guide businesses in today's volatile and dynamic communications markets. It helps them identify business opportunities and apply their resources effectively. “UnSquaring the Wheel was designed for businesses from large to small. It leads to a unique business model tailored for a particular business. It’s the end of one-size-fits-all resources and training for graphic communications firms,” says founder Wayne Peterson. 

Professor Bondy, co-founder, continues, “The program is built on a proprietary business assessment instrument. It evaluates the three major business disciplines: customer, platform, and resources. It models the strengths and gaps of the business in nine different aspects, guiding management in its decisions and their priorities.” 

Dr. Webb explains, “All print entrepreneurs know they need to change and adapt. When we spoke with these leaders, most expressed the same frustration: where to begin? The answer is not the same for all businesses. Our beta testers were often surprised that the answers from the assessment were not always what they expected. The business assessment is an essential starting point because it answers the question about where to begin. The process results in a tailored and breakthrough business model that can be grown into.” 

“Participants in our beta tests were very enthusiastic,” Webb continued. “They were exposed to a new way of thinking about their business and gained a new perspective about their strategies and resources.” 

The new, non-profit corporation is enrolling underwriters for curriculum development and sponsorship of education events. Peterson said, “We’ve designed a methodology that’s both scalable and comprehensive. It will be valuable and actionable for individuals, companies of all sizes, peer groups, and associations. Underwriter support will be directed to curriculum development. This includes the creation of an on-demand delivery system that will have training and coaching always available in a time and manner that is convenient for all executives. The online content will support and supplement the training delivered on site and at workshops.”

The UnSquaring the Wheel program is available now for printing executives and teams. Industry suppliers, institutions, and associations interested in underwriting and sponsoring the development of UnSquaring the Wheel's methods and materials may contact Dr. Webb for details. He is the primary contact for the new corporation and can be reached at [email protected].

The book, “UnSquaring the Wheel: Comprehensive and Scalable Transformation” is available through RITPress and amazon.com.