Weymouth, MA - InfoTrends will have a strong presence at GRAPH EXPO 16 taking place September 25-28, 2016 in Orlando, FL. This year’s theme will be “Refresh”, spanning the realms of Print, Online, and Mobile. Attendees will discover solutions to major challenges during the educational seminar series.

InfoTrends will be hosting four sessions at the event covering the following topics:

• Direct Mail— More Relevant Than Ever!
  Barb Pellow, Group Director
  Today, organizations of all sizes see Direct Mail as an innovative way to attract new customers, increase customer loyalty, and reactivate dormant accounts. In this session you will gain InfoTrends’ perspective on the current trends in Direct Mail from the results of the latest Direct Mail and Customer Engagement Technology studies, plus learn how service providers are transforming Direct Mail to be an essential part of an omni-channel experience.

• Emerging Technology: Inkjet 2016 Style
  Barb Pellow, Group Director
  Jim Hamilton, Group Director
  Growth in the production color inkjet market has surpassed everyone’s expectations since its availability in the mid-2000s, when it was primarily focused on transaction and direct mail applications. Times have changed with inkjet printing benefitting from the increased availability of higher-resolution heads for single-pass printing, coupled with ink chemistry that can address a growing range of substrates—plus the technology is becoming more affordable. Together, these developments make it possible for higher-quality graphics to be produced on substrates ranging from plain papers to machine-coated offset papers. This session will review the latest developments in inkjet and reveal how to harness the opportunity for your business. 

• Growth Market Update: Color Digital Printing for Packaging & Labels
  Bob Leahey, Associate Director
  Only one print application is consistently growing worldwide—with no displacement by electronic media, and a strong tie to consumer purchasing—packaging, and package printing grows along with population. Color digital printing, a small but fast growing part of the package printing market, is welcome for its ability to print short runs easily and even variable data. Here you will learn about the opportunity color digital printing of packaging presents, both now and in the future, in four major print applications: 1) labels, 2) flexible packaging, 3) folding cartons, and 4) corrugated, plus about the main suppliers of digital printers, also of consumables and of software. PLUS: why color digital printing continues to gain a role; what companies are dominant now, and others that look to be ascendant; and, how commercial printers and other print service providers can participate in a digital print market whose $3 billion in print billings in 2015 are expected to top $8 billion in 2020.

• A 7-Step Plan for Sales Success
  Kate Dunn, Director
  In reality, failing to plan…is planning to fail. Whether one sales rep or 50, winning companies have detailed plans that help their salespeople sign new accounts, increase sales to existing clients, and achieve the goals of the organization. In this fast-paced session we will explore the essential elements to craft a sales plan for success, which includes: assessing your current sales organization; defining team training requirements; rep development, performance goals and individual coaching plans; aligning sales compensation with company objectives; holding reps accountable; interviewing and hiring new reps; and, identifying management structure and team responsibilities. Here you will discover how to manage your sales organization and build a solid foundation for future success.