Lynnwood, Washington-based Advanced Labels NW, a small-to-medium-sized converter producing high-quality custom tags and labels for the food and beverage, health and beauty and nutraceutical markets, purchased an HP Indigo 8000 Digital Press at Labelexpo Americas 2016. Building on the company’s HP Indigo WS6000 Digital Press and flexo equipment in operation today, the HP Indigo 8000 Digital Press will enable the company to reduce set up time and offer its customers faster turnarounds. These efficiencies, coupled with the HP Indigo 8000’s impressive speed and print quality, were the main features that compelled the company to invest.  

“We develop high-end, high-value label and tag applications for our customers, and the print quality has to be pristine,” said Kevin Davis, president, Advanced Labels NW. “With the HP Indigo 8000 Digital Press, we can maintain the same high print quality our customers have grown to expect at more than doubled speeds. Within four minutes of hearing about this press, we began exploring its capabilities and looking to invest. Based on our history with the HP Indigo WS6000 Digital Press, the ROI was already justified, and our customers were very supportive. Investing in the HP Indigo 8000 was a no-brainer – especially given the unbeatable support from HP.”  

The company is currently running 70 percent of its jobs digitally and anticipates running 90 percent of jobs digitally by 2017, shifting the majority of its flexo jobs to the new HP Indigo 8000 Digital Press. The company plans to explore new applications, such as shrink sleeves, leveraging new substrates. 

The HP Indigo 8000 Digital Press is the industry’s most productive digital narrow-web press, doubling the production speeds of current narrow-web digital presses. The press enables customers to move more jobs from flexo to digital, gain game-changing economic efficiencies with enhanced speed and explore new customized application possibilities.