Britvic, Harrods and Young's Seafood are just some of the major names who will take to the stage as part of Packaging Innovations and Luxury Packaging London's seminar programme, taking place on 14 & 15 September 2016, at London's Olympia.

The free-to-attend seminar programme will run across three theatres throughout the two days, including an opening interview and Q&A with Mark Pawsey MP and Chair of the All Party Parliamentary Packaging Group. Visitors will be invited to submit their questions for Mark in the run up to the show. These highly practical sessions will span the entire packaging chain, and have been carefully selected to provide inspirational guidance on all things packaging, print and design.

Also on day one of the show will be an interactive panel discussion, looking at 'The future of creative packaging'. At least one third of product decision making is based on the packaging it comes in. With this in mind, the panel, which includes Alex Higgs, Creative Manager at Think Tank Media, Simon Rumble, Brand Enhancement at Leonhard Kurz Stiftung & Co, Chris Jones, Technical Print Production Manager at Novalia and Ian McKay, Business Development Manager of Strand Paper, will explore the latest consumer trends in premium and creative packaging.

For those of you are looking for the latest luxury solutions to enrich your products packaging or respond to the latest trends Ann Dunne, Head of Food Technology and Development at Harrods, will be examining 'The emerging trends in the prestige and luxury markets'. She will analyse what packaging trends work well in this market and what has been emerging over the last year.

Lisa Meade, Senior Innovation Manager – Packaging at Britvic, will discuss packaging development challenges and opportunities, talking about the packaging technologies and trends that are shaping the company's packaging decisions.

Sticking with the drinks theme, Natalie Maher, Managing Director at Good, will present in partnership with its client Milroy's of Soho, leading the audience on a journey looking at the power of packaging as a brand storyteller. She will discuss why, in the world of spirits, a pack is so much more than a pack, and why primary and secondary packaging are vital for both differentiation and premiumisation.

In a perfect combination of both shows, luxury and innovation, Neil Farmer, Owner of Neil Farmer Associates, will be assessing the status of the world packaging market and innovations by leading consumer goods producers. He will also look at some of the latest developments in the luxury goods market and examine the design features that have made these innovations so good, whilst looking ahead to 2025.

Paul Day, Packaging Technologist at LF Beauty, will be exploring what pitfalls should be avoided when managing NPD projects and where to look for inspiration to innovate. Day will also detail how best to create new packaging formats and designs.

Alison Vincent, Managing Director of AVA Packaging Solutions will explain the seven essential elements packaging departments in FMCG/CPG companies must embrace in order to create value.

As always sustainability is a hot topic, so for those interested in knowing how your choice of material impacts on sustainability, do not miss the seminar run by Jessica Tommila, Director Market Communications at Iggesund Paperboard.

In addition to the full seminar programme, the 2016 show boasts a packed exhibition hall full of over 170 leading international suppliers. Plus, new for 2016, The Dieline Conference, the first ever to appear outside the US, will deliver a series of sessions from both leading and emerging brands, as well as packaging suppliers and design agencies, to discuss the challenges and opportunities that arise when designing a brand.

For further information about Packaging Innovations 2016 and Luxury Packaging London please visit www.easyfairs.com/PI-London, www.easyfairs.com/LuxuryPackaging or contact +44 (0)20 8843 8800.