Brilliant International Group invests in eight-color ROLAND 700 EVOLUTION equipped with InlineFoiler 2.0, InlineInspector 2.0 and InlineColorPilot on the opening day of drupa 2016.

Founded in 1986, the Brilliant International Group, a Hong Kong based company with subsidiaries in Shenzhen and Zhengzhou, is one of the biggest and most sophisticated manufacturer of high-end packaging and commercial printed products for toys, cosmetics, jewellery, appliances, electronics, kitchenware and gift packaging in South China.

With more than 4,000 employees and a state-of-the-art one-stop production facility in Shenzhen covering an area of 500,000 sq.ft, Founder and Chairman, Dr. Allen Shi shared the secret of the company's global success "Its all thanks to the strong support of our customers; the great efforts that have been made to improve the quality, innovation as well as the top service".

According to Dr. Shi, in order to provide the world's first class quality products for the customers, the company attaches significant importance to the quality management and color control. They believe that investment in the most advanced printing technologies is the key to ensuing the premium print quality. Brilliant International bought its first ROLAND press 30 years ago and today operates five ROLAND 700's and a ROLAND 900 in its production plant. Over the decades, Dr. Shi has been very happy with the stable and excellent performance of ROLAND presses. He said, "Print Quality from Manroland presses can always be maintained at the highest level, even our most demanding customers are very satisfied with it."

Recognising the challenges ahead, Brilliant does not rest on its laurels; they strive to differentiate with quality products at a competitive price.

Dr. Shi: "We manufacture and design products and packaging for world famous brands, this is why differentiation is very important to us and to stay ahead of our competitors in the long run."

Speaking about the new ROLAND 708 LV EVOLUTION which will be equipped with an InlineFoiler, InlineInspector, InlineColorPilot and InlineRegister, Dr. Shi concluded: "We believe in quality by employing the world's top printing technology" "We print it the BRILLIANT way".

As well as business interests, Dr. Shi and his wife are well known in Hong Kong society. Dr. Shi holds a number of advisory posts in government and non-governmental organizations. Dr Shi and his wife have also served as Chairpersons, respectively, for the "Yan Oi Tong" charity organization in Hong Kong.