Visitors to FESPA Mexico 2016 (18-20 August, Centro Banamex) will discover a content-rich educational programme that invites print service providers to 'Seek New Horizons in Print'.

Seminars will focus on areas across the digital and screen printing spectrum, introducing key insights and trends with case studies and real life examples providing inspiration to visitors. These free sessions will run on all three days of the show guaranteeing that the seminar theatre, located on stand H30, is an essential stop for visitors as they explore the technologies on display.

Sessions already confirmed include 'Digital Marketing Strategies - What ecommerce can mean for your business' and 'How social networking can work for printers', both hosted by Israel Lopez, Art Director, Ando.

A textile-focused session will be led by Guillaume Bouleau, Siser Italy, discussing 'New printing techniques for fabrics', covering the benefits of printing using textile vinyl and technology to complement existing screen printing, embroidery and dye-sublimation techniques.

Technical sessions comprise 'Colour management - the importance of colour printing' and 'The importance of RIP systems', including how users can make a connection between CRM and ERP production systems by using RIP software, presented by Gaston Giudice, Director for Business Development, Caldera. Additionally, Roberto Reyes, Fassi Digital Mexico will discuss the 'Methodology of SMED' to reduce the time for adjustments and changes within printing machinery.

Elsewhere on the show floor visitors can enjoy the return of the World Wrap Masters Mexico sponsored by HEXIS and Mutoh America. This year the competition will be an individual event, where 32 wrappers from across Mexico put their skills to the test in head-to-head wrap battles, wrapping cars as well as more challenging items including a Super Air Nautique wake sports boat.

Head Judge for Wrap Masters Mexico, Ole Solskin, comments: "I am excited to be returning to Mexico once again to be part of this exciting and fast paced competition. In Mexico the skill level is rising every year and this year will be no exception as each stage will be even more challenging than the last. We even have a few surprises for the final! During the show I will also host wrap demonstrations and workshops to teach Mexican installers the skills and tips I have picked up from across the world."

Michael Ryan, Group Exhibition Manager, FESPA, adds: "Educational value and knowledge sharing are at the core of FESPA's philosophy and it is essential to zone in on the regional trends and challenges faced throughout Mexico and Central America. Mexico benefits from well-developed digital and screen print, embroidery and signage markets and we are committed to helping those businesses expand their offering into diverse new sectors through informative seminars, giving them actionable information to implement when they leave the show."

For more information on FESPA Mexico and to pre-register visit: www.fespamexico.com. For free entry, use code AMEZ3112 when registering.