Kolding, Denmark - TRESU Group announces the sale of an eight-colour hybrid Flexo Innovator to one of the world’s largest paper and packaging businesses, WestRock Company, of Norcross, Georgia.

The press, accommodating water-based ink, UV OPV coating media and inline finishing capabilities, will be installed at the WestRock facility in Eutaw, Alabama, by the end of 2016.

“This is an exciting sale, not least because it validates TRESU’s vision of flexo packaging production with inline finishing,” said Scott Hibbs, president, TRESU Americas. “The flexibility that the Flexo Innovator offers will strengthen WestRock’s ability to respond to big brand requirements for quality, speed and cost-effective production. The press will also provide the ability to print and finish a broad range of food packaging products in response to market trends.”

The Flexo Innovator’s inline configuration can print and finish paper, carton board, laminates, metallic substrates and unsupported films. The press has features for leaner and faster production, accurate web tension control and precise registration. Customers may choose from a host of finishing processes including cold foil, laminating, die-cutting, embossing, rotogravure, rotary cutting and sheeting to deliver unparalleled flexibility.

“We are excited about this investment, and the work TRESU has done to help support our broad platform of customer-focused solutions,” said Chuck Obermeyer, senior vice president operations, WestRock.  “The acquisition of this equipment will enable WestRock to further differentiate our offerings helping our customers win in the marketplace.”