Cambridge – Xaar, the world’s leading inkjet technology specialist, is very pleased to announce the appointment of Oscar Planas as Director of Sales Americas, effectively immediately.

Oscar has over 30 years' international experience working with companies such as 3M, Imation, KPG and Kodak. Most recently he was Transition Manager Micro 3D Printing & Packaging for Kodak. He brings to Xaar proven expertise in growing markets for print and packaging technologies around the world – including Asia and Latin America. Fluent in English, Spanish and Portuguese, Oscar will head up Xaar’s sales activities in North and South America.

“Xaar’s impressive technology is transforming graphics, packaging and industrial imaging markets globally,” says Oscar. “As the company introduces new technology platforms with market-leading functionality, this is an exciting time to join the company and be part of the team that drives its growth across the Americas.”

“Oscar brings with him considerable experience, not only across the digital print and packaging technology spectrum but also in sales, marketing and business development across North and South America,” says Doug Edwards, CEO. “He will be a great asset to Xaar as we continue to build our presence in these strategically important and growing markets.”

Oscar succeeds Don Whaley who has become Xaar Director of Sales EMEA & Global Marketing.