CLEVELAND – Tony Zayas, Proforma’s Director of Sales & Marketing, will be a featured presenter at AMPlify, a social media marketing conference aimed at bringing together marketers working on social selling, employee advocacy and engagement. For the second consecutive year, Zayas has been invited to share with fellow marketers the digital media marketing strategies that have now helped Proforma Owners earn more than $5 million in new sales in just three years.

“Many salespeople and entrepreneurs struggle to effectively use social and digital media to gain truly profitable leads,” said Zayas. “I offer a simple blueprint to help them develop meaningful relationships with their online prospects. Their contacts will get to know, like and trust them before they even speak on the phone, all by using a step-by-step process.”

Zayas is an award-winning digital marketer and strategist. As the Director of Sales & Marketing, he coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and managing the execution and implementation of Proforma’s new media initiatives, including social media, mobile, blog, web, email marketing and eCommerce.

“Social media can either be an extremely powerful lead generation tool, or it can be a complete waste of time,” said Greg Muzzillo, Founder of Proforma. “It is critical to have a focused, strategic plan for how to convert ‘connections’ and ‘friends’ into viable leads that result in actual sales. Tony has been able to not only develop a system for converting online leads, but he has made it simple too, resulting in millions of dollars in new sales for Proforma Owners.”

Zayas, the author of How-To Simplify Social Media to Stand Out and Gain Business, will explain how social selling is becoming a crucial tactic that allows organizations to gain an edge over the competition and reach prospects in a more organic way. He will also lead a panel of social selling practitioners producing amazing results through the programs they have set up within their organizations.

To help Proforma Owners implement digital marketing strategies into their businesses, Zayas conducts group coaching sessions, presents social media sessions at Proforma’s annual Convention and Planning Retreats, as well as assists Proforma Owners with sales presentations involving enterprise-level eCommerce opportunities.

AMPlify will be held May 11-12, 2016 in Boston, MA. This event is designed for marketing leaders and managers who drive social media marketing efforts within their organization to gain strategic vision and a better understanding of how to drive value through social media engagement.