West Chester, Ohio - Color Logic, the leader in decorative and reflective color communications systems, has introduced a new method for efficient and flexible variable data printing in metallic colors on metallic substrates. The method leverages the combined capabilities of Color Logic’s Process Metallic Color System™ and HP Indigo Digital Presses, providing a unique advantage for HP Indigo users.

The demand for personalization and localization in packaging and labels continues to grow at a rapid rate, with brands needing to better address their target markets, increase the security of their products, and meet the growing demand for more SKUs.

A recently released movie by Color-Logic demonstrates how brands can leverage HP Indigo Digital Presses with white ink and the Color-Logic software to enhance their high-end packaging with personalized messages and versioning. The short clip shows how to add variable content to metallic text, metallic sequential numbering, and even metallic images, across a multitude of print applications.

“The innovation behind this world-first lies in Color-Logic’s unique way of generating white ink plates,” said Richard Ainge, Color-Logic’s CTO. “Previously, archaic methods of generating a white ink plate, such as with manual image processing and masking, meant that VDP could not be done in metallic, since each VDP element would require a unique white ink mask.

“In the past, a job with 10,000 VDP names to be added in would require 10,000 individual white ink masks. Now, with Color-Logic, those white ink masks are automatically generated in the RIP as the file is processed. This makes the whole process far more efficient and flexible, ensuring VDP content can be made metallic, in any one of the 250 metallic colors offered by our system.”

Gershon Alon, WW Manager, Workflow Solutions at HP Indigo, added: “HP Indigo white ink and CMYK, combined with the Color-Logic software on metallic or pearl substrates provide brands with the benefits of variable data printing, while conveying the luxury associated with metallic. This is a real differentiator in the world of digital print and is available with the use of HP Indigo and Color-Logic technology.”