Ruicheng Yang Sen Packaging is quite well-known among prestigious Chinese pharmaceutical manufacturers thanks to its professional services and attention to detail.

Formally known as Shanxi Ruicheng Yang Sen Packaging Co., Ltd., the company has been a reliable partner of pharmaceutical manufacturers in the mainland since it was established in 1999. High-quality products, complete service solutions and strict professionalism are among the traits that have made Yang Sen Packaging the customers’ favorite.

However, faced with increasingly fierce competition in the printing market, the company is turning to technology and innovation to keep moving forward. Yang Sen Packaging has always made it a point to adapt to changes in trends and technology in its effort to satisfy customers’ demands.

“Professionals do things professionally,’’ says Mr Yang Jichen, the company’s General Manager. “We must continuously upgrade our technology level in order to embrace various challenges and opportunities in the future.”

By investing in a ROLAND press and its advanced packaging printing technologies, Yang Sen Packaging is achieving two goals simultaneously: strengthening its technical capability and expanding its business potential.

The company recently installed its first ROLAND press – a ROLAND 708 3B LV UV, which is more than enough to handle its production needs and customer requirements. The move has not gone unnoticed by customers. Yang Sen Packaging is happy to report that the output of the ROLAND 708 3B LV UV has been getting good reviews from its clients.

"A lot of our customers have excellent feedback on the quality of our products printed by this newly installed Manroland sheetfed offset,” Mr Yang says.

The UV printing function and PPL (Power Plate Loading) system that come with the ROLAND 708 3B LV UV have been particularly impressive, according to Mr Yang.

“Packaging printers like us would find the UV printing function really useful because it allows us to print not only on paper, but on various types of substrates,’’ he says. “It definitely broadens the range of our products and services. And this greatly improves our overall market competitiveness.”

The PPL system can also significantly shorten the make-ready time, reduce total production cost and increase productivity at the same time. Thus, Yang Sen Packaging is able to provide its customers with the professional service that it’s very proud of.

So as 2016 rolls on, thanks to this wise new investment, Yang Sen Packaging is fully equipped to deal with fresh challenges and embrace more opportunities in the immediate future.