Colleyville, TX - Madison Advisors today announced that Stephanie Pieruccini, VP of research and enterprise & technology consulting services, and Gina Ferrara, senior analyst for Madison Advisors, will be speaking and sharing insights on the advancements and the future of customer communications management (CCM) at Xplor’s 2016 annual conference being held April 5-7 at the Caribe Royale Orlando in Florida. 

On Monday, April 4, Pieruccini will be part of GMC Software’s Pre-conference Leadership Forum presenting a whitepaper, “One Platform to Rule Them All.” She’ll also participate in a Q&A session after the presentation. Additionally, on Tuesday, April 5, Pieruccini will be part of a four-person industry panel in the Evolving Trends track of the conference designed to offer views from industry analysts and consultants. This panel will seek to answer the question “What’s next?” by discussing the evolution of technology, the changes in human behavior it will drive and how it will affect how we communicate with customers.

Ferrara will also be part of the Evolving Trends track. Her presentation “Outsourcing Print: Inevitable or Avoidable?” on April 6 will outline changes with the in-plant transactional print and mail market due to a number of competitive constraints that include advancing technology, excess capacity and significant pressure to reduce costs. Attendees will learn what has and hasn’t worked as she shares Madison Advisors’ case studies of innovative companies that have engaged various strategies to address these issues. Attendees will come away with the six converging factors that create the “perfect storm” for making the decision to improve things in-house or prepare to outsource print.

Pieruccini will also be moderating a panel in the Customer Experience track on April 5. The panel “The Great CCM Debate” is comprised of panelists from top CCM providers and will explore such questions as what is the real definition of CCM, what has been accomplished in this area so far and what does it mean and what it will take to move from customer experience to customer engagement.

For more information on Xploration 16 visit http://xplor.org/xplor16/.