In a highly competitive business where success depends on several factors, some of which are beyond a company's control, Shengzhou Yuchen Packaging & Printing Co., Ltd. prefers to stick to familiar partners and processes.

Familiarity breeds confidence, hence it’s no surprise that when it comes to presses, Shengzhou Yuchen unfailingly opts for Manroland Sheetfed’s tried and tested machines. ROLAND presses have been ever-present in Shengzhou Yuchen’s facility since the Zhejiang Province-based packaging printer opened for business in 1997.

The latest of these cutting-edge presses to find a home at Shengzhou Yuchen is the six-color ROLAND 700 with coating module sheetfed offset.

Specializing in color packaging printing, Shengzhou Yuchen is no stranger to ROLAND presses. It previously acquired ROLAND 700 and ROLAND 900 machines so it can meet production capacity totaling RMB 100 million per year.

Mr. Zhang Xiaojiang, Shengzhou Yuchen’s Managing Director, says that the “good reputation and high print quality’’ of the ROLAND 700 series are crucial in the decision-making when buying a new press. The impressive performance of the ROLAND 700 is fully in line with Shengzhou Yuchen’s operating principle: quality is the life of the company.

“When quality is improved, more and more customers will naturally come to us,’’ says Mr. Zhang. “Therefore, our business keeps growing.

"In addition, ROLAND 700 is particularly suitable for our packaging and printing business. It has operational stability and special advantages for our color box packaging printing. This makes our products competitive in the middle- and high-end sectors.’’

Mr. Zhang is confident that with the installation of this new six-color ROLAND 700 with coating module, Shengzhou Yuchen will turn out products of even better quality.

Shengzhou Yuchen operates on a 16,000-square meter facility. In its dealings, it is guided by the business principle of “integrity, quality first, service first, and reasonable price.” The company has won the trust of customers with premium product quality and excellent reputation.

In order to strengthen and standardize the management of its ever-growing business, improve the environment, increase efficiency and ensure customer satisfaction, Shengzhou Yuchen proactively applies the GB / T 19001-2000, GB / T 24001-2004 standard system and implements a rigid quality and environment management system.