Direct Marketing Solutions Specialist Adopts Cost Effective Digital Production

Eede, the Netherlands - Koliprint Oy has invested in the Nordic region’s first Xeikon 9800 digital colour press following its decision to add digital print production capabilities to its portfolio of services.
Founded 90 years ago the Finnish printer is the only direct marketing print business covering both Nordic and Russian markets. It offers a wide variety of multi-channel customer relationship solutions. In addition to traditional printed jobs it also produces personalized and targeted products. Turnover in 2014 is €6m and there were 40 employees.

Until now it ran only offset presses. Explains Koliprint CEO Mrs. Sari Niemi: “New digital printing technology offers us the possibility to print shorter runs in a cost effective way. As a result high quality and advanced applications are now available to a larger customer base.”

She continues: “Together with our existing customers we have continuously proven that printed direct marketing works well and generates good results!”

The Xeikon 9800 delivers duplex printing in one pass, standard paper stocks and can easily handle complicated personalized printing and data handling. Its 5/5 colors, 1200 dpi resolution and automatic color management, offer high quality to match existing web offset quality. It prints unlimitedly in length and has a printing width of 500mm so it’s capable to print B2 sizes. The post press system includes two lines: cutting and sheeting and roll-to-roll. Both offer very complicated folding, glue, stickers and perforating.

Its production capabilities allow Koliprint to print short run jobs for direct marketing purposes. Also its environmentally friendly inks, with FDA food certification, supports the ability to offer packaging solutions. Their good UV-light fastness support outdoor applications too.

Limitless job-lengths expands possibilities

Arto Meriläinen, production director of Koliprint Oy states: “As we have invested in a web-fed digital printing system, there are no practical limitations to the length of a job. We can now print duplex posters and banners in very cost effective way, compared to other techniques.”

“Koliprint wants to offer their customers offset quality in a digital way. Xeikon 9800 print quality is best in its class. There are no compromises and it includes all the benefits of the digital world,” concludes Mr Ari Enroth from Xeikon Nordic.