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Products to Unify Code and Graphics Workflow for Web Designers

Press release from the issuing company

New Products to Unify Code and Graphics Workflow for Web Designers Dreamweaver Conference, Monterey, California -Macromedia, Inc. (NASDAQ: MACR)today announced the Macromedia Dreamweaver 4 Fireworks 4 Studio, the complete solution for professional Web site design and production. Comprised of the new Dreamweaver 4 and Fireworks 4 software, the studio unifies code and graphics workflow, giving production artists and designers an integrated development platform that sets a new standard for individual and team productivity. The Dreamweaver 4 Fireworks 4 Studio is designed for the production staff at the core of Web teams. Production artists simultaneously edit and optimize code and graphics to rapidly produce and edit Web content. These developers are the center of the Web process, as they must integrate the work of other team members such as graphic designers and application builders. The new studio builds on the market-leading extensibility of the Macromedia Dreamweaver Platform (see related release) to create an approachable, integrated, visual Web authoring environment for both emerging and experienced users. "Producing effective, sophisticated Web sites requires a powerful, seamlessly integrated development platform that can be used cohesively by large teams," said Kevin Lynch, president of Macromedia products. "The Dreamweaver 4 Fireworks 4 Studio enables more efficient and effective authoring, which in turn makes for better end user experiences, the ultimate goal for today's mission critical Web sites." Today, production artists work in two modes: visual layout (to optimize page designs) and hand coding (to integrate HTML and JavaScript). With Dreamweaver 4, developers can now work with either approach in a single document window. Users can choose to work in Code View, Design View or the new Split View, and switch back and forth, while retaining complete access and control over source code. Roundtrip HTML ensures that code remains pure to ensure that it works across browsers, platforms, and emerging devices. In addition, a new, professional hand-coding environment includes an integrated text editor; a JavaScript debugger; customizable keyboard shortcuts; code navigation; live syntax coloring; and non-HTML document editing to make hand coding more intuitive and approachable than ever. Integrated online code reference from industry-leader O'Reilly & Associates lets new users learn the basics of HTML, CSS and JavaScript and provides experienced users with the ability to look up code examples or track down browser compatibility issues (see related release). Dreamweaver 4 enables designers to visually develop sophisticated page layouts in an intuitive, approachable environment. The new Layout View allows developers to draw table cells directly on a page and then specify how the layout changes as the page is resized. Users can also easily create editable Macromedia Flash text and buttons directly in Dreamweaver. "Our development teams are always looking for integrated solutions that can help us streamline our process and facilitate teamwork," said Arturo Sinclair, vice president of Creative at Agency.com. "Roundtrip Editing for both HTML and graphics enables us to quickly create superb Web page designs while producing high-quality code. This will save our teams many development cycles." The new Fireworks 4 enhances creativity while decreasing production time. The new pop-up menu creator allows users to develop sophisticated navigation with multilevel pop-up menus in a step-by-step visual environment. This feature transforms a task that previously took special knowledge and days to complete into a process that takes only a matter of minutes. Fireworks 4 also features enhanced graphics interactivity with easy to implement live animations, drag and drop rollovers, object masks (both vector and bitmap) and a new batch processing environment. Integration between the two applications creates a seamless environment for Web content production. Both products adopt the Macromedia User Interface, providing smooth transitions between tasks. Working together, the two applications transparently manage the exchange of graphics, layouts, and code between applications. Macromedia Fireworks 4 offers unprecedented Web workflow integration with all professional Web graphics applications. For more detailed information on Macromedia Dreamweaver 4, please visit http://www.macromedia.com/software/studio/. For more information on Macromedia Fireworks 4, please visit http://www.macromedia.com/software/studio/. PRICING AND AVAILABILITY The Dreamweaver 4 Fireworks 4 Studio is priced at $449. Dreamweaver 4 alone is priced at $299, and Fireworks 4 alone is priced at $299. Both Dreamweaver and Fireworks customers can upgrade to the Dreamweaver 4 Fireworks 4 Studio for $199. Both the studio and stand-alone versions of the products are expected to ship in December 2000.