The Kansas City based printer, NextPage® recently installed a unique Read and Print solution from Lake Image Systems for a new, innovative and personalized card application for a major client.     

The solution involved a two-step process where “invisible codes” are first printed on cards which are then individually verified by Lake Image’s Discovery Multiscan system. The invisible 2D code is then read, matched against a database, and then used to trigger a Read and Print system to print each card with a highly variable and personalized message. A second Read and Print system on an inserter, uses the invisible code again to print the return and recipient address information, as unique graphic images, along with the IMB onto the envelope. 

Discovery Multiscan simultaneously reads the invisible codes, tracks every card processed through both operations and drives each ink jet controller to ensure that the correct personalized message, address and IMB are printed with 100% process integrity. This allowed NextPage® to maintain a real-time, closed-loop, accountability of everything they produce, satisfying a key requirement to secure this business. 

“As an industry leader in the latest direct marketing technologies, including Variable Data Printing, NextPage® is constantly innovating new ways to help our customers connect with their customers.” said Gina Danner, CEO of NextPage. “Data driven technology is never easy.  When we were faced with technical challenges with this application, Lake Image Systems worked closely with us and provided a solution that made it possible to do the level of personalization we wanted with full integrity. Their expertise and dedication helped us to get this new application ready in just under 3 weeks!  This helped us deliver on our promises to a great client.” 

Scott Stevens, President of Lake Image Systems, Inc. commented, “As an existing supplier, we are delighted that NextPage was able to benefit from our expertise in this area and that we were able to deliver on time to the satisfaction of NextPage - and their client.”