CARROLLTON, Texas - FASTSIGNS International, Inc., the global leader in the visual communications industry, announced its launch of a new podcast, B2B Visual Digest.

“B2B Visual Digest is a sign and visual graphic information resource for business owners, facility managers, event organizers, marketing professionals and anyone who needs to visually communicate,” explained Drue Townsend, Senior VP of Marketing for FASTSIGNS International. “Listeners will learn how to use visual communications to communicate their message more effectively, whether that need is to identify locations, guide traffic, protect visitors, promote sales, inform customers or brand an event.” 

The B2B Visual Digest podcast is hosted by Chuck Kaylor, Director of Marketing Services for FASTSIGNS International and a former radio DJ. Each episode features subject matter experts that discuss the latest industry topics including visual marketing strategies for businesses, event planning tips for large organizations, effectively communicating with signs and graphics, and much more.  

Three episodes are currently available at http://bit.ly/B2BVisualDigest or iTunes:

Episode one - “Tips for Making the Most of Your Events.” An event planner and signage expert provide helpful tips and an overview of the sign and graphic elements needed pre, during and post event.

Episode two - “Ways to Connect Décor and Wayfinding in Your Space.” Featuring experts from 3M and Clarke Systems, learn the must-know techniques for blending branding and navigation around a facility.

Episode three - “Why Business Are Buying Digital Signs.” Discover the role of motion graphics in engaging people and learn how digital signs can be incorporated in your marketing plan.

Additional episodes of B2B Visual Digest are being created and will be added to the FASTSIGNS newsroom regularly in 2016.