Free WhatTheyThink webinar, sponsored by MarcomCentral, discusses how a leading brand identity firm leverages web services to manage branded and identity materials

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Getting Inside the Brand: Developing and Deploying Brand Identity. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and features brand identity expert Mike Reinhardt of Monigle. The session is scheduled for Wednesday, November 18th, from 2:00 PM to 3:00 PM EST (-5 GMT).  

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“While there is increasing adoption of web-to-print technologies in the printing industry,” said Sherburne, “many companies still struggle to communicate and execute upon their full value. Hearing from a brand identity expert that does a significant amount of work with brand owners is sure to spark new ideas and a renewed desire to expand the use of these portal systems beyond use as a job submission tool. If you have web-to-print or are thinking about implementing a system, this is a session you will not want to miss.”

Sherburne will be joined by:

Mike Reinhardt, Senior Director, Brand Sustainability, Monigle. Monigle is one of the largest independent brand consultancies in the U.S. The company has been collaborating with leading companies to build hard working brands that resonate in the hearts and minds of people that matter and has more than 1,400 client stories that reflect this work. Clients include such well-known names as American Express, Bank of America, Carnival Cruises, General Electric, Logitech and Temple University.

“This session is sure to deliver significant insight that can have an immediate and positive impact on printing businesses,” said Eric Vessels, President of WhatTheyThink. ”Attendees will have the ability ask questions of Reinhardt live and learn from his many years of experience. We appreciate the generosity of MarcomCentral in sponsoring this important industry event, making it available to our viewers at no charge.”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser (Flash-enabled) with audio streamed via computer. 

About MarcomCentral

MarcomCentral®, formerly PTI Marketing Technologies®, is a leading provider of software solutions for print service providers since 2000.  Our core products include MarcomCentral Web-to-Print, a cloud-based Marketing Asset Management solution that produces web-based corporate marketing portals for brand management, asset distribution, and customized marketing materials, and FusionPro® VDP, scalable variable data publishing software that generate dynamic personalized marketing campaigns, automated VDP workflows, and custom web solutions. 

A key component of the MarcomCentral solution is FusionPro. The FusionPro Variable Data Publishing Suite offers innovative marketing personalization tools to generate dynamic 1-to-1 marketing campaigns across a variety of mediums.

Today, more than 19,000 corporate customers use MarcomCentral solutions to serve over 2 million end users. 

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.