locr to debut GEOanalytics Services at the &Then DMA Event

Wednesday, September 30, 2015

Press release from the issuing company

New service lets marketers use location to their best advantage

Braunschweig, Germany - At the &Then Conference, locr GmbH, the leading provider of location-based marketing services, will be debuting their new list targeting analysis service called GEOanalytics. This service gives marketers a way to better target their mailing list based on location. locr will also be highlighting a range of solutions that empower marketers to use the value of their location to create more successful direct marketing campaigns. &Then is the annual conference of the Direct Marketing Association, taking place October 4-6 at the Convention Center in Boston, Massachusetts, USA.

GEOanaltyics let marketers go beyond zip codes and target their direct marketing campaigns with rooftop precision. GEOanalytics compares a mailing list to the location of a business, and narrows the list down so it only targets prospects that are in the exact geographic area a marketer wants to target. With GEOanalytics, marketers are better able to reach the contact most likely to do business with them.

As part of this product debut, locr is offering &Then attendees a free list targeting analysis. This analysis will enable marketers to see the power of GEOanalytics first hand, and give them a way to better understand how their lists can be improved. For details, visit the locr booth #949.

locr will also be showcasing additional location-based marketing services, including:

GEOservices

locr’s GEOservices provide valuable location data a marketer can add to their direct mail campaign. GEOservices can assign travel time or distance from the recipient’s address to the address of a business. GEOservices can also be used to generate personalized turn-by-turn directions from the recipient to the location of a business or destination. If a business has more than one location, GEOservices can detail the locations that are closet to the recipient.

Personalized Maps

locr's personalized maps give marketers a way to add a personalized image to their direct marketing campaigns. These maps can detail the route a customer would take to visit a business, and can also include logos or icons to show the multiple locations of a business in a community.

Randy Hardy, US Business Development at locr, notes, “Any business that has location as their value proposition needs to find creative ways to effectively promote that value in their marketing campaigns. locr solves that problem, giving marketers a better way to refine their lists and communicate the value of their location. Used separately or together, these solutions improve response rates and can literally drive traffic to your location.”