Mentor, Ohio – Avery Dennison Graphics Solutions announced today the introduction of the Supreme Wrap™ Care product line, to clean and protect vinyl vehicle graphics, and Sparkle DOL 6040, a new high gloss digital overlaminate with a metallic finish.

“As vehicle graphics and car wraps continue to gain in popularity, consumers need to know how to care for them," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “The Supreme Wrap Care products help ensure Avery Dennison wraps will look fresh for the entire life of the wrap. With our proprietary formulas, we’re confident recommending these products to installers and wrap customers.”

The Avery Dennison Supreme Wrap Care products are professional grade solutions that are simple for anyone to use. They can be used to help matte, satin and gloss car wraps cope with all the challenges of the road. Cleaner is used to keep wraps looking fresh and remove dust and light dirt. Power Cleaner eliminates tougher dirt such as road grime and tree sap. Sealant provides a protective layer and makes it easier to clean the wrap.

A new mirror hang tag explaining proper car wrap care is also available from Avery Dennison. Installers can provide the wrap care tag to customers when they pick up their newly wrapped vehicle.

“Avery Dennison is focused on bringing quality films and finishes to the graphics industry that meet installers needs and industry trends,” added McSpadden. “Sparkle DOL 6040 enhances our portfolio of overlaminates and provides a new effect for all types of graphics.”

Paired with digitally printable films or with Avery Dennison Supreme Wrapping™ Films, Sparkle DOL 6040 gives graphics applications a clear sparkle gloss and shimmer that demands attention. The gloss 3 mil overlaminate will make vehicle, boat, wall mural, tradeshow, window and outdoor graphics sparkle while providing UV and scratch protection.