Tucker, Georgia-based Bennett Graphics, a mid-sized general commercial printing and large-format print service provider with more than 50 employees, is entering the labels segment with the purchase of an HP Indigo WS6800 Digital Press at Graph Expo 2015, tackling another learning curve without hesitation. 

In business for nearly 50 years, the company has continually diversified its offerings with HP digital printing technology to better meet its customers’ needs and grow its business. Since opening its doors as a general commercial printer with conventional printing technology, Bennett Graphics has replaced its offset technology with HP Indigo 10000 and 7800 Digital Presses and expanded into large-format printing with its HP Scitex FB700 Industrial Printer installation. The purchase of the HP Indigo WS6800 Digital Press marks the next evolution of the company’s growth strategy into the label segment.      

“We’ve been approached by customers who want to do innovative label applications, and to date, we’ve had to outsource or turn down these opportunities,” said David Bennett, president, Bennett Graphics. “With the HP Indigo WS6800 Digital Press, we are confident that we will be able to address these requests with impeccable quality and speed, and we are looking forward to fully developing this new offering with help from our trusted technology partner HP, as we did in our expansion to digital printing and large-format printing.”

The HP Indigo WS6800 Digital Press is the leading narrow web printing solution for high-volume label and packaging production. The press increases capacity for digitally printed labels and flexible packaging by delivering the industry’s highest crossover point in narrow-web production versus analog for most pressure-sensitive label jobs.