Alpharetta, Georgia – Neenah Packaging announces the expansion of its ESTATE LABEL® and BELLA® Label with new colors and textures. The addition of the new items advances Neenah’s portfolio of premium labels designed to meet market demands for the rapidly growing packaging needs of the beer, wine and spirits industries.

“We’ve seen a strong demand in the market for a brighter white label, so we’ve added a 95 bright, option. We’ve watched labels with solid black printing increase in popularity, so we’re offering an additional solution with a new black vellum label. Texture is in demand within the craft beverage market, so we’re introducing a new Burlap finish. Every addition is a direct answer to what the market is seeking,” said Ellen Bliske, Senior Brand Manager, Neenah Packaging.

NEW COLORS

• Titanium White: a brilliant 95, available in ESTATE LABEL 60T Vellum, Laid and new Martele
• Black: the deep rich black brand owners love, available in ESTATE LABEL 60T Vellum

NEW FINISHES

• Martele: a classic European texture, available in ESTATE LABEL 60T White and new Titanium White
• Burlap: a home grown rustic texture perfect for craft beverages, available in BELLA Label 55T White and Natural

The new items can be found in Neenah Packaging’s new Label swatchbook, which showcases the full portfolio of textures and colors, as well as Neenah’s digital pressure sensitive label offering.

Contact your local merchant for Neenah Packaging Label swatchbooks.

Samples of Neenah labels can be ordered at no charge through the Sample Selector on the Neenah Packaging website.