DENVER, CO – Quark Software Inc. is a gold sponsor of Information Development World, the only conference dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. While exhibiting onsite Quark will introduce content automation, a new transformational approach to streamlining the entire lifecycle of business-critical content.

Content automation is the practice of leveraging Smart Content to automate the assembly, publishing, and delivery of content for multiple media and audiences. By removing the traditional manual tasks that continue to stifle the content lifecycle, organizations in industries such as finance, manufacturing, energy and government can reduce costs, improve content quality and ensure compliance throughout the process – from creation to consumption.

Learn more about content automation:

• Download the new eBook The Beginner’s Guide to Content Automation.
• Meet with Quark at Information Development World to learn more about Smart Content and for consultation on solving specific content challenges.
• Attend the session “Content Engineering and The Internet of ‘Smart’ Things” featuring Quark’s Mark Lewis.
• Network and share ideas with others in the industry who are implementing content automation.

Information Development World, held in San Jose, CA, attracts the world's best and brightest content strategists, content marketers, information architects, technical writers, and content engineers, including Quark’s Mark Lewis. Join Mark for his presentation on Friday, October 2 at 11:30 am.

Session: Content Engineering and the Internet of “Smart” Things
Presenter: Mark Lewis, Content Engineer and DITA Educator, Quark Software Inc.
Date and Location: Friday, October 2 at 11:30 am in the Cascade Room (1st floor)
Description: How will you deal with growing content requirements? This presentation takes a tour of the problems associated with getting the right content to the right people at the right time. Mark will detail content engineering and how it can be used to create a sustainable content life cycle. Smart products need Smart Content.