Clifton, NJ – Sandy Alexander, a leader in integrated multi-channel communication solutions announced today that the newly acquired 98-inch Rho 1312 UV inkjet press is significantly increasing speed-to-market for its customers.  In the company’s continuing effort to exceed customer expectations, Sandy Alexander brought the large format digital press online at its Clifton, NJ wide format division. With speed a crucial factor in every area of the business from sales response through customer service and manufacturing, the Durst Rho 1312 positions Sandy Alexander to maintain its competitive advantage by shortening manufacturing time by three to four days. This shorted turn time can significantly reduce shipping costs by reducing the use of expedited freight services.

“Our ability to execute condensed schedules with efficiency and cost effectiveness is paramount to our company and our customers,” stated Sandy Alexander President and CEO Michael Graff. “Our expertise and advanced technological solutions allow us to achieve image excellence on an accelerated timeline in the most cost effective manner possible. The shortened manufacturing time allows us to start shipping sooner, so customers will lower their freight charges by reducing the use of costly expedited delivery services.” Graff continued, “What we have in place separates us from anyone else offering backlit images. For clients who include, or want to include, the high impact of backlit and luminous display in their visual communications mix – whether it’s at eye level or in large format – Sandy Alexander is now offering the very best solution available.” 

The Rho 1312, printing up to 6,600 s.f./hour, makes it the most productive 12-picoliter, hybrid UV inkjet digital press in its class. In addition, it offers improved image quality and higher gloss finish, increased reliability during printing, and unparalleled material handling flexibility, particularly with difficult and heat-sensitive materials. With this new technology, Sandy Alexander can deliver Duratrans, paper, and other backlit / luminous display applications of higher quality, lower cost, higher productivity, and greatly reduced environmental impact. 

In addition to the Rho 1312, Sandy Alexander’s Retail Visual Merchandising Wide and Grand Format equipment includes three Mimaki Die Sub Printers, three Durst 500’s, a Durst 900 and two Lambda 130 plus presses. The company has applied its industry leading cross platform color management solutions to these systems.