Free WhatTheyThink webinar, sponsored by Highcon, discusses how digital cutting and creasing can revolutionize the finishing process  

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar, Digital Finishing: The Last Mile. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and feature two panelists have taken steps to remove the handcuffs for designers and add a digital “Last Mile” to their operations for cutting and creasing. The session is scheduled for Wednesday, September 2nd, from 2:00 PM to 3:00 PM EDT (-5 GMT). 

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“Both packaging and commercial print have been undergoing major changes – shorter runs; smaller, more customized lots; faster time to market; ongoing cost pressure,” said Sherburne. “These are just a few of the challenges that printers and packaging converters face in a highly competitive and dynamic marketplace. Manufacturers of conventional and digital presses have made great strides in improving the efficiency of the printing process. But for many organizations, finishing is still a bottleneck and a limitation to the creativity of designers. You’ll hear how these two firms have added value and opened significant new opportunities for them and their customers in both commercial print and folding carton, and come away with great new ideas for your business.”

Our panelists include CEOs of two industry companies that have taken advantage of this digital opportunity to their benefit and that of their customers.  Join us as we take a deep dive into this important topic.

Sherburne will be joined by:

Ward McLaughlin, CEO, Boutwell Owens. The first packaging job the company undertook was the Victrola needle package around the turn of the century – that’s last century, not this one! Boutwell Owens’ adoption of digital cutting and creasing is another example in the long history of a company that has always stayed on the leading edge and embraced technology.

• Jay Mandarino, CEO, C.J. Graphics, Inc.  C.J. Graphics is one of 23 companies in the C.J. Group of Companies that offer printing, publishing and more.  Mandarino will speak about how digital cutting and creasing can enhance the value of commercial print and direct mail applications.

“We are especially pleased to have these forward-thinking individuals participating in this webinar,” said Eric Vessels, President of WhatTheyThink. ”Attendees will also have the ability to download an educational white paper sure to spark even more creative thinking. We appreciate the generosity of Highcon in sponsoring this important industry event, making it available to our viewers at no charge.” 

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser (Flash-enabled) with audio streamed via computer. 

About Highcon

Founded in 2009 by Aviv Ratzman and Michael Zimmer, Highcon has developed a truly innovative digital cutting and creasing solution that is transforming the post-print market. The Highcon Euclid offers converters and printers as well as their brand owner customers, design flexibility, and rapid speed to market, while eliminating costly production steps and reducing carbon footprint of label, paper, folding carton, and microflute production. Launched at Drupa 2012, the Euclid is installed at customer sites in the USA, Asia, Europe, Middle East and Africa. Highcon is represented by channel partners and a dedicated sales force. www.highcon.net. 

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.