Press release from the issuing company
Print Sponsorship Includes Collateral and Marketing Contributions
CHARLOTTE, N.C. - International Minute Press of Pineville & Uptown Charlotte (IMP) announced today its sponsorship for Susan G. Komen Charlotte, which includes in-kind donations of custom print products as well as professional marketing services. The sponsorship is part of IMP's ongoing efforts within Charlotte to support local and regional health-related causes.
Dan Haggerty, Vice President for IMP, explains, "With this sponsorship, we are continuing to nurture a growing company-wide culture of giving back to our community. We are proud to be associated with a name like Komen Charlotte."
That "culture of giving back" is one that is embedded into the fabric of all International Minute Press franchise owners. "Dan Haggerty is a successful entrepreneur who is passionate about his community. I am proud of IMP's partnership with Komen Charlotte as it is just another example of their desire to help others," added David Walton, International Minute Press / Minuteman Press Regional Vice President.
In addition to providing signage, brochures, postcards and other print collateral, IMP is an active participant on the charity's Race Marketing Committee. "International Minute Press is not your standard local print shop," says Lynda Anello, Director of Marketing for Komen Charlotte. "They have brought innovative and exciting marketing contributions to the table, including an entirely new and personalized direct mail campaign that is already showing increased response rates."
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