Ultraflex Systems Inc., the international innovator and leader in PVC and specialty substrates, is proud to announce the promotion of John Mitchell as the new Vice-President of Sales for North America.  John joined Ultraflex in 2013 and has served as the Canadian Sales Representative where he has increased Canadian sales by 30%.  He is responsible for restructuring the Canadian warehouse, increasing fulfillment by 30% and improving the overall efficiency of Ultraflex warehouse operations.

The promotion to Vice President was a natural transition for John.  His experience and knowledge of the print media industry, its players and products have a proven track record and contributed to his success.  With 25 years experience in the Graphics Industry, John previously served as President of 3deltaE, a business that provides sales, marketing and technical support for graphic manufacturers by selling through a diverse dealer channel in Canada.

John promotes Ultraflex as the leader in the print media industry thanks to its dedication to S2Q2 – Service, support, quality and quantity.  John’s vision for his team emulates S2Q2 as they enhance sales through customer support, product education and training.  John will employ marketing techniques and strategies to properly instruct customers and dealers to gain optimal performance from Ultraflex products.  “We have to teach our customers, to teach their customers, how to make money with our products.  We must guide them to open niche markets using our new innovative materials.”