Zaandam, The Netherlands - WoodWing Software, one of the pioneers and thought leaders in digital publishing, today announced extensive support for Adobe Digital Publishing Solution (DPS). Adobe celebrated the global release of the completely re-imagined DPS at an event in New York City on July 29 – it will usher in a new era in digital publishing, offering a host of new features in the fields of content creation, analytics and monetization. WoodWing´s established multichannel publishing system, Enterprise, as well as it´s recently introduced HTML5 authoring tool, Inception, will now support DPS. At the event in New York, Qantas in Australia and the National Theatre in London already showcased stunning apps created with Inception and DPS.

At Adobe´s DPS release event in New York, Qantas in Australia and the National Theatre in London already showcased stunning apps created with Inception and DPS (click to enlarge)

The digital publishing requirements of publishers and brands have continued to evolve over the past five years since the innovation of digital publishing in 2010. Key drivers for this trend include the reader´s desire for more attractive and interactive content, an ever-increasing variety of digital devices and the need to optimize the ROI in digital publishing.

Rebuilt from the ground up, the new Adobe Digital Publishing Solution addresses these needs. Apps created using Adobe’s new DPS deliver high-impact, interactive content to audiences in a uniquely intuitive way. Readers get instant access to the content they want and designers maintain complete control over how the content is displayed.

The apps run on smartphones and tablets using all of the major mobile operating systems: iOS, Android and Windows. In addition, Adobe expanded the tools that publishers and brands can use to create stunning content including InDesign-based workflows, as well as HTML design tools.

Inception and Enterprise support the new DPS

WoodWing’s recently announced cloud-based HTML5 authoring tool Inception enables publishers and brands to quickly and easily create responsive HTML5 content in an article-based approach for optimal reader-friendly presentation on any device. Once the article is designed, content providers can publish it directly via Adobe Digital Publishing Solution.

Inception is currently available as a public beta, which includes the basic feature set. The final version is scheduled to debut around the end of the third quarter.

Many publishers and brands worldwide have chosen WoodWing’s multichannel publishing system Enterprise to efficiently produce content for print, Web, tablets and smartphones, as well as social media, in one integrated Adobe InDesign-based workflow. WoodWing Enterprise has long supported the original Adobe Digital Publishing Suite, and that tradition will continue with Enterprise version 9.6’s support for the new Adobe Digital Publishing Solution. Users will be able to mix content from Enterprise and Inception in a single app.

“Adobe and WoodWing have worked closely together for many years to define how publishers and brands publish their content on smartphones and tablets,” said Nick Bogaty, senior director, head of digital publishing at Adobe. “We are delighted that this fruitful cooperation continues in the context of the all-new Adobe Digital Publishing Solution.”

“We see the industry is moving towards article-based publishing. The new DPS from Adobe is leading the industry with article-based publishing in mobile apps, to increase publishing frequency, shorten cycles and increase engagement. It clearly extends the range of options and the quality of results in the field of digital publishing. Users will achieve tremendous efficiency gains and their readers will benefit from the significantly higher appeal and timeliness of the content of their apps,” said the Roel-Jan Mouw, CEO of WoodWing Software. “Our solutions and tools will support our customers to further amplify these advancements and to seamlessly integrate digital publishing in their daily workflows.”