Alexandria, VA – Idealliance – an industry association of media creators and technology companies – is hosting a technology update for publishing industry strategists, technologists, product managers, and production specialists designed to provide insights for those seeking to capitalize on the growing mobile content marketplace. The Tech & Trends industry briefing is sponsored by leading technology companies Woodwing Software, MarkLogic, and media sponsor Technology for Publishing™, and is hosted by Hearst Corporation in the Hearst Auditorium in New York City on September 10, 2015. This single day briefing will focus on technologies and strategies that publishers can use to develop and deploy digital content products for mobile platforms.

According to Dianne Kennedy, VP of Digital and Emerging Technologies for Idealliance, “As mobile content consumption continues to skyrocket, critical technologies and trends are emerging. This technology briefing offers a quick, inexpensive opportunity for industry professionals to keep up with the latest breakthroughs in producing content for mobile platforms.”

Going Mobile, will address;

• Trend Toward ­Magazine Articlization
• Enabling Subject-Based Article Distribution
• Article Based Authoring and Production
• Engaging Readers By incorporating News, Video and Social Media
• Integrating Content Repositories to Enrich the Mobile Content Experience:
• Successful Techniques for New Product Development

Confirmed speakers to date include Matt Turner, CTO, Media and Publishing at MarkLogic; Roel-Jan Mouw, CEO Woodwing Software; Joan Solà | EVP, Chief Global Markets, Zinio; Ivan Mironchuk, Solution Manager, Digital Publishing, Adobe Systems; Adam Schwem, Director of Engineering, The Magazine Channel; Thor Ernstsson, CEO, Alpha UX; and Kilian Schalk, PurpleGray Consulting.

Cost of registration is $195 for Idealliance members, $255 for non-members, which includes entrance into the full-day event, breaks and networking luncheon. Register online at http://www.idealliance.org/events/going-mobile or contact Idealliance at 703-837-1070. To sponsor or for more information, contact Dianne Kennedy at 630.941.8197 or [email protected].