Weymouth, MA - InfoTrends will have a strong presence at GRAPH EXPO 15 on September 13-16, 2015 in Chicago IL. This year’s theme will be “Transform” as it covers many exciting changes within the realms of Print, Online, and Mobile. 

InfoTrends will be hosting five sessions at the event covering topics from in-plants to marketing services:

• Only the Best In-plants will Survive: The Secrets of Leading In-plants
  Howie Fenton, Associate Director
  With continuing reports of in-plant facilities closings, in-plants must acknowledge that only the smartest, best managed, and most innovative will survive. Just like commercial printers, in-plants must constantly discover new ways to prove their value. This session will reveal how leading in-plants use new and old strategies to prove—and improve—their value.

• Emerging Technology: Coming of Age Inkjet: Applications & Opportunities 
  Barb Pellow, Group Director
  Jim Hamilton, Group Director
  The growth in the production color inkjet market has surpassed everyone’s expectations. Although the technology has been available since the mid-2000s, it was primarily focused on transaction and direct mail applications. Times have changed! Inkjet printing is benefitting from the increased availability of higher-resolution heads for single-pass printing, coupled with ink chemistry that can address a growing range of substrates. The technology is becoming more affordable. Taken together, these developments make it possible for higher-quality graphics to be produced on substrates ranging from plain papers to machine-coated offset papers. Discover the latest developments in inkjet and how you can harness the opportunity for your business. 

• Marketing Services: The Next BIG Thing
  Kate Dunn, Director
  InfoTrends Study data has found that companies growing by more than 10% per year see more of that revenue from value-added services than their competitors. These growing companies have figured out how to sell and deliver profitable services that help their customers achieve critical marketing objectives and grow their companies. Keep your finger on the pulse of emerging technologies that can help you add value to current applications and develop new revenue streams. In this session you will learn about “the next big thing” in marketing services and how to capitalize on the technology to grow your business.

• Emerging Technology: Laggard OR Leader – How do YOU Measure Up? 
  Howie Fenton, Associate Director
  InfoTrends Study data has found that companies growing by more than 10% per year see more of that revenue from value-added services than their competitors. These growing companies have figured out how to sell and deliver profitable services that help their customers achieve critical marketing objectives and grow their companies. Keep your finger on the pulse of emerging technologies that can help you add value to current applications and develop new revenue streams. This session will you help you learn what the next big thing in marketing services is and how you can capitalize on the technology to grow your business.

• Business Strategy Re-Boot: The 3 Essential Steps
  Kate Dunn, Director
  A 2014 InfoTrends Study, “Production Print Services in North America: Understanding Industry Transformation,” revealed the fastest growing companies rely LESS on revenue from offset printing and MORE on sales from value-added services to fuel their growth. They also focus more on sales and marketing than companies showing single digit growth or declining revenues. Step 1 in realizing your growth goals is figuring out where there is opportunity—and how to go after it. Far too many companies get hung up on the first step of their transition and realize their hoped for results. Jump-start your strategic planning process with this informative session that will deliver a 3-step plan to help you join the ranks of companies growing annually by double digits. 

For more information or to register, please visit http://graphexpo.com/