Free WhatTheyThink webinar, sponsored by EFI, discussed what marketing executives expect from service providers and how to get there

Don't miss an exclusive profile of webinar panelist Black Dog Media by Cary Sherburne: Cross-Media? Multi-Channel? Omni-Channel?

WhatTheyThink today reported that nearly 200 industry professionals registered to attend a free printing industry educational webinar, Cross Media Marketing - Delight your customers and grow your business. The session was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured twe panelists with extensive knowledge in selling and executing cross-media campaigns. 

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“During this session, our presenters shared important insight relative to what the market is looking for in cross-media services and how businesses can get there,” said Sherburne. “Our panelists included a member of the Direct Marketing Association’s Mobile and Connected Council and leading cross media solution provider, and a leading UK-based digital printer that has been able to successfully transition its business to a new model that focuses on cross-media but also leverages the power of print. Both presented actionable ideas that viewers will be able to immediately implement as they begin – or continue – their cross-media journey. And one of those ideas is that the term ‘cross-media’ is likely the wrong one to be using!”  

Sherburne was joined by:

Alex Granat, DMA Mobile and Connected Marketing Council and Commercial Director at Transeo Media. Now Commercial Director at Transeomedia, Alex has spent the past 15 years at the forefront of launching innovative technology to the print and marketing industry and has been a member of 3 successful and subsequently acquired technology startups.  Transeo Media are an expert technology integrator that provide personalised marketing automation and gifting solutions that empower brands with a measurable, connected and coherent multi-channel customer engagement strategy.

Phil Copperwheat, Technology Director.  Blackdog Digital is a leading specialist in digital printing and the use of variable data. Philip is a successful Technology leader with over 15 years of success in startup and turnaround environments. Multi-industry experience spanning digital and media, property and construction, manufacturing and distribution, and secure services, including both large and small enterprises. Skilled in developing strategy and leading business transformation in partnership with C-Level leaders to meet organisational objectives. Excellence in identifying gaps and recommending effective technology solutions. 

“We are especially pleased to have had these forward-thinking UK businesses participating in this webinar,” said Eric Vessels, President of WhatTheyThink. ”This was one of our best web sessions yet. We appreciate the generosity of EFI in sponsoring this important industry event, making it available to our viewers at no charge.”

About EFI

EFI™ (www.efi.com) is a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Based in Silicon Valley, with offices around the globe, the company's powerful integrated product portfolio includes digital front-end servers; superwide, wide-format, label and ceramic inkjet presses and inks; production workflow, web to print, and business automation software; and office, enterprise and mobile cloud solutions. These products allow users to produce, communicate and share information in an easy and effective way, and enable businesses to increase their profits, productivity, and efficiency.

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About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization. We offer a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Data Analysis, Wide Format, Labels & Packaging, Production Inkjet and Print Software.

WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth.