New York, NY - GSG Financial LLC, the leading source for flexible equipment financing solutions, announced today the appointment of VP of Sales JP Nicoletta. Nicoletta will be responsible for directing sales strategy and overseeing marketing efforts in GSG’s core verticals.  

“GSG Financial has grown tremendously within the last few years and we are thrilled to welcome JP to our team in order to keep up with the volume of business,” said Andrew A. Bender, chief executive officer. “Given JP’s impressive track record and experience in the industry, we are confident he will support the progress that GSG has enjoyed.”

“I have known Andrew for a long time and I have always admired the company he has built,” said Nicoletta. “With my expertise in sales and marketing I hope to help GSG expand even further.”

JP had worked 15 years in the financial industry employed by both leasing firms and financial establishments.  Prior to joining GSG, Nicoletta served as VP of Sales and Marketing at Eastern Funding LLC and AVP at New World Equipment, LLC. Nicoletta earned his BA in Business Administration and Marketing at Fordham University and holds an MBA from Long Island University.

"Now is a great time to return to a rising independent in a growth environment,” said Nicoletta. “The team here is awesome and the opportunity endless, so this will be fun.”

“Knowing the right markets to target and knowing how to target them is the key to having a successful sales team,” said Bender. “JP has the creativity and drive to take GSG Financial to that next phase in the financial industry and be admired amongst its peers.”